Dayflash is a social media app for photographers who wants to share their photography with others. Tony liked the concept behind it, especially to share images on full screen in portrait mode. The redesign just doesn't brings in a new UI that has the look and feel of a photography magazine; it also brings in a new userflow that makes it more intuitive to use the app as a whole like uploading a new photo. Also similar to Twitch where users can make a paid subscription to content creators to support them.
A photographer these days wants to share his work and also wants to be connected to others. Also many photographers have the dream to live from photography.
The objective was the focus on user flow and the content creator subscription inside the app. It has to content focused with a delightful way to direct the user to the photographers page. The subscription needed to be simple and easy to understand to increase subscriptions for the content creator. Posting content like new photos or content for the subscription area needed to be easy and fast to push content creators to create content just for Dayflash.
Dayflash has a lot of potenzial for content creators and people who just enjoy watching their content. The interview with around 6 users had the following results:
To help the story telling of this feature film. I was responsible for creating the moody view from the Brooklyn Bridge into the New York Skyline. besides creating the extention of the bridge entirly in 3D using Houdini and Maya. Was I also responsible for the research of the bridge doing that time as well as the concept design of it. The concepts were pitched to the director and vfx supervisor. Once it was approved I went go on to create it in 3D. I also created a slap-comp in Nuke which later got shared with the compositing department to finalize the shots.
In the current user flow to upload a picture, the user has to take 7 steps to upload something (see below the current userflow). Tony analized the flow and hold user interviews to find ways to shrink down the steps and frustration in the upload process. Users wanted to have a similar quick upload process like Instagram.
A paid subscription help creators to become mentors for younger photographers and artists. It's important to show the potential subscriper the activity of the creator. So the user can better decide if he wants to subscripe or not. If the subscription is done, the user is able to get access to a new blog like page where he can read, watch and ask his mentor specific questions to enhance his skills.
Dayflash was the personal project to focus especially on user flows.
Tony Andreas Rudolph
UX & VFX Storyteller